The term "Walking 10k" is a reference to Igorots who wear branded clothing, such as Levi's, Lee, Jag, Merrell, North Face, and Columbia. It is often used in a humorous or ironic way, to highlight the contrast between the traditional Igorot way of life and the modern, urban lifestyle.
However, the term is also a reference to the fact that wearing these brands has become a fashion trend among some Igorot guys in the Cordillera region. These brands are seen as being stylish and fashionable, and they also have a reputation for being durable and comfortable. As a result, some Igorot guys in the Cordillera region have adopted these brands as a way to express their personal style and to fit in with the urban culture in the Cordillera region.
History of the Walking 10k trend
The Walking 10k trend is relatively new, having only emerged in the past few years. It is believed to have originated in the urban areas of the Cordillera region, where many Igorots have migrated in search of work. As these young men became more exposed to Western culture, they began to adopt Western fashion trends.
The trend has remained largely confined to the Cordillera region, and it is not yet seen in other parts of the Philippines. This is likely due to the fact that the Cordillera region has a unique culture and identity, and the Walking 10k trend is seen as a way to express that identity.
Popular brands
The most popular brands among Walking 10k guys in the Cordillera region are Levi's, Lee, Jag, Merrell, North Face, and Columbia. These brands are seen as being stylish and fashionable, and they also have a reputation for being durable and comfortable.
Cost of items
- Levi's jeans: ₱1,500-₱3,000 (estimates, cost depends on retailer and specific style)
- Lee jeans: ₱1,000-₱2,000 (estimates, cost depends on retailer and specific style)
- Jag jeans: ₱1,200-₱2,500 (estimates, cost depends on retailer and specific style)
- Merrell shoes: ₱2,000-₱9,000 (estimates, cost depends on retailer and specific style)
- North Face caps: ₱500-₱1,000 (estimates, cost depends on retailer and specific style)
- Columbia caps: ₱300-₱500 (estimates, cost depends on retailer and specific style)
- Levi's shirts: ₱500-₱1,000 (estimates, cost depends on retailer and specific style)
- Lee shirts: ₱700-₱1,200 (estimates, cost depends on retailer and specific style)
- Jag shirts: ₱700-₱1,200 (estimates, cost depends on retailer and specific style)
How Walking 10k guys use fashion to express their identity and culture
Walking 10k guys in the Cordillera region use fashion in a variety of ways to express their identity and culture. Some guys combine Western brands with traditional Igorot clothing, creating a unique and stylish look. Others use fashion to show their support for their tribe or community. For example, some guys wear clothing with the logo of their tribe or community.
Still other Walking 10k guys in the Cordillera region use fashion to express their individual personality. They may choose to wear clothing that is different from what other Walking 10k guys are wearing. They may also choose to wear clothing that reflects their interests or hobbies.
How people have reacted to the Walking 10k trend
The Walking 10k trend has been met with mixed reactions in the Cordillera region. Some people see it as a positive way to express identity, while others see it as a negative sign of materialism or cultural loss.
Those who see the trend in a positive light argue that it is a way for Igorot guys in the Cordillera region to connect with the modern world while still maintaining their Igorot identity. They also argue that the trend is a way for Igorot guys in the Cordillera region to express their individuality and creativity.
Those who see the trend in a negative light argue that it is a sign of materialism and cultural loss. They argue that the trend is causing Igorot guys in the Cordillera region to lose touch with their traditional culture.
Conclusion
Only time will tell how the Walking 10k trend will ultimately play out. However, it is clear that the trend is a complex phenomenon with both positive and negative aspects.
The trend has the potential to be a positive force for Igorot guys in the Cordillera region. It can help them to connect with the modern world while still maintaining their Igorot identity. It can also help them to express their individuality and creativity.
However, the trend also has the potential to be a negative force. It could lead to social inequality, as only wealthy Igorot guys in the Cordillera region can afford to buy these brands. It could also lead to cultural loss, as Igorot guys become more and more Westernized.
Ultimately, the impact of the Walking 10k trend will depend on how it is used by Igorot guys in the Cordillera region. If they use it as a way to express their identity and culture in a positive way, then the trend can be a force for good. However, if they use it in a way that leads to social inequality or cultural loss, then the trend can be a force for bad.
